Privacy Policy
Your privacy is important to us. This Privacy Policy describes how we may process your personally identifiable information or personal data (“Personal Information”), including when you visit or make a purchase from reformcleaners.com (the “Site”).
For information on the rights of consumers under various state privacy laws and our handling of Personal Information of residents of those states, please see the section titled “Privacy Rights for Residents of Certain States” below. Please also see below for information on the rights of consumers in various foreign countries, including the European Economic Area, the United Kingdom, Canada, Australia, and New Zealand.
Personal Information We Collect
The Personal Information that we collect depends on the nature of the relationship we have with you. Below are some of the ways we may collect and use Personal Information and our legal or business purposes for doing so.
Our Customers
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you to process your order, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We may use this information to contact you regarding your order, including by Short Message Service (SMS) text messaging, according to your preferences. We refer to this information as “Order Information.”
Visitors to Our Site
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.” Please see the section below titled “Cookies and Global Privacy Controls” for more details.
Our Employees
We collect standard employment-related information from our workforce and job applicants, including names, addresses, phone numbers, email addresses, professional affiliations, employment and education history, usernames and passwords, government identification, banking and financial details, and work-related device geolocation. In some cases, we may also collect information related to race or ethnicity, health status, and military or veteran status to comply with legal Diversity, Equity, and Inclusion (DE&I) and other government reporting obligations. We refer to this information as “Employee Information.”
Surveys, Promotions, and Marketing
We send marketing emails to our customers and website visitors to inform you about upcoming sales, new products, or promotions related to Reform Cleaners. These emails may also include surveys requesting demographic details such as age, geographic location, gender, ethnicity, and education level. You may also sign up for our mailing lists by providing your email address. We refer to this information as “Marketing Information.”
Cookies and Universal Opt-out Mechanisms
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
If you do not wish to be tracked via cookies, please decline cookie tracking when you visit the website or visit the help pages of your web browser to clear your cookies. For more information on how to manage cookies, you may choose to visit unaffiliated third-party websites, such as https://allaboutcookies.org/how-to-manage-cookies. We are not responsible for, and cannot guarantee the accuracy of, the content provided on https://allaboutcookies.org.
You may also choose to install Universal Opt-out Mechanisms (UOOMs) on your browser. UOOMs are browser signals that indicate a user’s intent to opt out of some uses of their Personal Information on websites they visit. If our site recognizes that your browser is expressing a UOOM, we will treat it as a request to opt out of the sharing of your Personal Information and limit the use of your sensitive Personal Information collected by our site.
In some cases, we may not be able to link the UOOM of your browser to other Personal Information that we have collected from you by other means. To express your intent to opt out of our processing of Personal Information that we may have collected from you outside of our Site, please see the sections titled “Privacy Rights for Residents of Certain States” and “Privacy Rights for Residents of the EU, UK, Canada, and Other Countries” below.
Do Not Track
Although we will respond to UOOMs, please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Links to Other Websites
Our Site may also contain links to third-party websites. These links are provided solely as a convenience to you and not as an endorsement by us of those websites. We are not responsible for the content of linked third-party sites and make no representations regarding the privacy practices, content, or accuracy of materials on third-party websites.
How We Use Your Personal Information
We use Order Information generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you and provide customer service, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services, in accordance with the preferences you have shared with us.
We use Device Information to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our Site. For example, we generate analytics about how our customers browse and interact with the Site and assess the success of our marketing and advertising campaigns. We also use Device Information to provide you with information or advertising relating to our products or services, in accordance with the preferences you have shared with us. The Site also uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages via SMS.
We use Employee Information for standard employment purposes such as processing payroll, providing human resources, administering our business (including managing our employees and providing our services), and fulfilling our legal and reporting obligations.
We use Marketing Information to provide you with information or advertising relating to our products or services, in accordance with the preferences you have shared with us.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it for the purposes described above. For example, we may use third-party platforms to power our online store and share Device Information and Order Information with them. We also share your Personal Information, including Device Information, Marketing Information, and Order Information, with analytics and advertising partners such as Google Analytics and similar third parties to help us understand how our customers use the Site or for advertising purposes. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout or by disabling advertising cookies on our website.
We also share your Personal Information with our third-party service providers to perform business functions such as fulfilling or shipping your orders, customer service, hosting services, communications, software and website development services, payment processing services, accounting and audit services, compliance services, quality control services, and analytics services. Our third-party service providers are only allowed to use, disclose, or retain your Personal Information for the purpose of providing these services to us, and they are prohibited from selling your Personal Information. We also share Employee Information with third-party service providers to provide services to our employees, such as payroll.
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to prevent fraud, to respond to a subpoena or other lawful request for information, or to otherwise protect our rights or the rights of others. In the event that we choose to sell, transfer, or merge parts of our business or our assets with another business or a third party, your personal information may also be disclosed or transferred as part of that merger or transaction.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This use includes sharing your Personal Information with third-party advertisers, including those listed below. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
How We Protect Your Personal Information
We maintain generally accepted industry standards to protect the Personal Information that we collect from unauthorized access or disclosure. We use administrative, technical and physical safeguards designed to protect Personal Information, including for example: multi-factor authentication; physical access restrictions; electronic access restrictions and strong authentication protocols; access restriction policies; firewalls and anti-malware; and employee cybersecurity training. We also comply with payment card industry data security standards that require merchants to implement security measures for credit card information. We never have access to your credit card information, as it is tokenized following PCI-compliant standards.
While we strive to protect your Personal Information and privacy, no data transmission or storage is 100% safe. We cannot guarantee or warrant the security of any information disclosed or transmitted to us and cannot be responsible for the theft, destruction or inadvertent disclosure of Personal Information.
Retaining and Deleting Your Personal Information
We do not retain Personal Information for longer than reasonably necessary to fulfill the business purposes for which it was collected, conduct audits, enforce our legal rights, prevent fraud and ensure security, or comply with our legal obligations. Our retention periods for Personal Information vary depending on the nature of our relationship with you, the sensitivity of the Personal Information, and the risks involved with any related processing. We regularly review our data retention periods and update these policies as needed.
Children's Privacy
Our Site and our products are not intended for purchase or use by children. We do not knowingly collect Personal Information from anyone under 18 years of age. If you are under 18, please do not submit any Personal Information on our Site.
Privacy Rights For Residents of Certain States
If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Montana, Minnesota, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have certain rights regarding the use of your Personal Information. This section describes those rights and how you can exercise them. We reserve the right to deny any requests that are fraudulent, made in bad faith, or not required under applicable laws.
(1) The Right to Notice of Collection
You have the right to know what categories of Personal Information we collect, the sources of that information, the purposes for collection, and the third parties with whom we share it. Below is a summary of this information:
- Identifiers (e.g., name, email, IP address, phone number): Collected for order processing, marketing, and legal compliance. Shared with service providers and marketing platforms.
- Protected Classification Characteristics (e.g., gender, marital status): Collected for employment-related services and compliance. Shared with payroll and government agencies as required.
- Internet and Network Activity (e.g., browsing history, interactions with ads): Collected to improve website functionality and for security purposes. Shared with IT service providers and analytics partners.
- Commercial Information (e.g., purchase history): Collected to manage orders and enhance customer experience. Shared with service providers and marketing partners.
- Employment and Education Information (for job applicants and employees): Collected for hiring and employment management. Not shared unless required by law.
- Inferences from Personal Information (e.g., customer preferences): Collected to improve services and advertising. Shared with marketing partners.
We do not collect biometric data, sensory data, or Personal Information from children.
(2) The Right to Know What Personal Information Has Been Collected, Sold, or Shared
You may request details about the Personal Information we have collected, sold, or shared in the past 12 months, including:
- Categories of Personal Information collected
- Sources of collection
- Business purposes for collection and sharing
- Third parties with whom we have shared or sold Personal Information
We may deny requests in cases where disclosure is prohibited by law.
(3) The Right to Opt-Out of the Sale or Sharing of Personal Information
We do not sell your Personal Information for money. However, we may share it for cross-context behavioral or targeted advertising with third-party marketing partners (e.g., Google Ads, Meta, TikTok). You have the right to opt out of such data sharing.
(4) The Right to Delete Your Personal Information
You may request the deletion of your Personal Information, subject to certain legal exceptions. We will delete your information unless required to retain it for legal or business purposes.
(5) The Right to Correct Inaccurate Personal Information
You have the right to request corrections to any inaccurate Personal Information we maintain.
(6) The Right to Data Portability
You may request a copy of your Personal Information in a commonly used format.
(7) The Right to Non-Discrimination
We will not deny services, charge different prices, or provide different levels of service if you exercise your privacy rights.
How to Exercise Your Privacy Rights
If you are a resident of one of the states listed above, you may submit a privacy rights request by:
- Filling out our Privacy Rights Request Form (link here)
- Emailing us at: keyindiachemicals@gmail.com
- Calling us at: +91 8291699644/705060290
We will respond to verified requests within 45 days. Requests to opt out of the sale or sharing of Personal Information will be processed within 15 days.
If you are a resident of Colorado, Connecticut, Minnesota, Montana, Oregon, Texas, or Virginia and are dissatisfied with our response, you have the right to appeal. To do so, please contact us using the information above. If you are still unsatisfied, you may contact your state attorney general.
For authorized agents acting on behalf of a consumer, we require a written authorization and identity verification.
Privacy Rights for Residents of the EU, UK, Canada and Other Countries
This section contains additional information relevant to residents of the European Economic Area (including EU Member States), the United Kingdom, Canada, Australia, New Zealand and certain other countries, which have their own data privacy laws, regulations and associated rights. The content in this section is part of, and should be read in conjunction with, the rest of our Privacy Policy.
The ways in which we process your personal information may vary based on our relationship with you. Please see the sections above titled “How We Use Your Personal Information” and “Privacy Rights for Residents of Certain States” for a description of the ways that we process your personal information and how long we retain it, based on the types of interactions you have with us.
The legal bases for which we may process your personal information include:
The performance of any contractual relationship we have with you
Where it is necessary for compliance with our legal obligations
Where you have provided your consent to certain types of processing
Where it is in our legitimate interests or the legitimate interests of our partners, affiliates, clients, and service providers (provided these are not overridden by your interests and fundamental rights and freedoms), such as:
To provide our products and services
To respond to your requests and inquiries
To administer our business, including marketing and analysis
To prevent and detect fraud or security threats
To comply with applicable laws, regulations or ethical obligations
We use administrative, technical and physical safeguards to protect personal information from unauthorized access or disclosure. However, while we strive to protect your personal information and privacy, no data transmission or storage is 100% safe. We do not retain personal information for longer than reasonably necessary to fulfill the business purpose(s) for which it was collected, with some exceptions (e.g., for security purposes or complying with our legal obligations).
Transferring Data Abroad
Your personal information may be stored and processed in any country where we have offices or servers or in which we engage service providers, including in the United States, which may have different data protection and data processing laws than those in your country. By submitting your personal information, you agree to this transfer, storing, and processing. Our internal policies require all of our offices to comply with this Privacy Policy and ensure a level of protection for personal information at least as protective as that mandated by the European Economic Area. Any such transfer shall take place only in accordance with and as permitted by the law of your jurisdiction. In all cases, we shall apply the provisions of this Privacy Policy to your personal information wherever it is located.
Your Rights
Residents of the EU, UK, Canada, Australia, New Zealand and certain other countries have the right to receive or reasonably access the personal information that we process, request a portable copy of that information, and the ability to review, correct, delete, restrict, or object to the processing of such information. You may also have the right to withdraw your consent to our processing of your personal information at any time by using the contact information at the bottom of this section.
All of these rights are subject to certain conditions and exemptions. Although we make good faith efforts to provide individuals with access to their personal information, there may be circumstances in which we are unable to provide access, including but not limited to when it would compromise others’ privacy or other legitimate rights, when the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy, or when the information is commercially proprietary. If we determine that access should be restricted in any particular instance, we will endeavor to provide you with an explanation of why that determination has been made and a contact point for any further inquiries. To protect your privacy, we will take commercially reasonable steps to verify your identity before granting access to or making any changes to your personal information.
If you would like to exercise your privacy rights, please let us know by contacting us at the information below.
Residents of the European Economic Area and the United Kingdom may report privacy complaints directly to their local data protection authorities. See https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm for more information. You may also contact us to be directed to the relevant authorities for your jurisdiction.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Please check back regularly to ensure you have up-to-date notice.
This Privacy Policy was last updated on January 1, 2025.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at keyindiachemicals@gmail.com or by mail using the details provided below:
EY INDIA CHEMICALS
Gala no 40, 3rd Floor,
Lakshmi Industrial premises,
Shankarrao Naram Path
Lower Parel (w)
Mumbai – 400013
GSTIN: 27AASFK1388H1ZT
